Six surprising camera deals Before Amazon Prime Day
Prime Day doesn’t officially kick off until July 8, but some solid camera deals have already snuck in early and a few of them are surprisingly good. If you've been eyeing a new mirrorless setup, action cam, or something compact for travel, now’s a smart time to look.
I dug through what's out there and found six deals worth calling out. These aren’t your bargain-bin leftovers; each one is a quality pick with a real discount, whether you're upgrading your gear or grabbing something new for summer adventures.
Scroll on to get the highlights, and if something clicks, grab it before the Prime Day rush.
Of course, it’s also worth waiting for Prime Day as more deals are bound to drop soon (and if you don’t have Amazon Prime, you’ll need to sign up to get access).
Sony Alpha ZV-E10 - Interchangeable Lens Mirrorless Vlog Camera Kit - 6% off
If vlogging or content creation is your thing, the Sony ZV‑E10 is built for you. It packs a large 24 MP APS‑C sensor and shoots crisp 4K video using full-pixel readout—no blurry crop or awkward image artifacts. It can focus on your face, then seamlessly shift focus to products or anything else in front of you, thanks to its “Product Showcase” mode. And with the flip-out touchscreen and “Background Defocus” button, creating engaging content is a breeze. Plus, plug it into your laptop via USB-C and you’ve got a high-quality webcam without any fuss.
Why it’s a steal:
24 MP APS‑C sensor + BIONZ X processor = sharp stills and videos
4K with no crop and excellent autofocus, including subject and face tracking
Designed for vloggers: vari-angle screen, product-focus mode, background blur toggle
Plug-and-play webcam via USB-C — great for live-streaming
Now: $799.99 ( You save $50 – 6% off)
List price: $849.99
DJI Osmo Action 4 Standard Combo - 30% off
If you’re looking for a tough, no-fuss action camera, the Osmo Action 4 is a great pick. It shoots super-smooth 4K video at up to 120 frames per second and has a large sensor that performs well even in low light. You’ll get rich, detailed footage and the battery lasts around 2.5 hours, even in cold weather.
It also has screens on the front and back (so you can see yourself while filming), a quick-swap magnetic mount, and excellent stabilization that keeps your footage steady whether you’re biking, skiing, or hiking.
Now: $209 (You save $90 – 30% off)
List Price: $299
GoPro HERO13 Black - 23% Off
GoPro’s newest flagship is built for serious action. It shoots stunning 5.3K video at 60 frames per second and captures sharp 27MP photos. With HyperSmooth 6.0 and full 360° Horizon Lock, your footage stays incredibly steady even during fast movement or big drops.
It also comes with GoPro’s updated Enduro battery, which lasts longer and performs better in cold weather, perfect for skiing, hiking, or all-day adventures.
Waterproof and ready to go right out of the box, the HERO13 is easy to mount, shoot, and share.
Now: $329 (You save $100 – 23% off)
List Price: $429
Panasonic LUMIX S9 Full-Frame Mirrorless (with 18–40 mm lens) – 17% Off
The LUMIX S9 is a full-frame mirrorless camera built for creators who want pro-quality results without carrying bulky gear. It has a 24.2MP sensor (the same one found in Panasonic’s more expensive S5II) and advanced autofocus that tracks subjects smoothly, even while moving.
You also get 5-axis image stabilization to keep photos and videos sharp, and the camera can shoot high-res 6K video. The flip-out touchscreen makes it easy to vlog or take selfies, and the compact 18–40mm lens keeps your setup light and portable.
Now: $1,497.99 (You save $302 – 17% off)
List Price: $1,799.99
Insta360 X4 Ski Bundle (8K 360° Action Camera) – 16% Off
The Insta360 X4 is a powerhouse 360° action cam that captures immersive 8K video. You can film everything around you, then reframe your shots later to get the perfect angle so no need to aim too hard while recording. It also works as a standard action cam with crisp 4K at 60fps.
Standout features include the invisible selfie stick effect (for drone-like POVs), Active HDR for vivid color, and a long-lasting 2290 mAh battery. It’s waterproof down to 33 feet and runs for over two hours per charge.
This 16% off ski bundle includes the Invisible Selfie Stick and lens guards, just don’t forget a microSD card. A great pick for winter sports, mountain adventures, or creative content.
Make sure you apply the coupon before adding it to your cart.
Now: $431 (16% off with $84 coupon applied at checkout)
List Price: $515
Panasonic LUMIX G95D 20.3MP Mirrorless (12–60 mm lens) – 18% off
Looking for a solid all-in-one camera for both video and photography? The LUMIX G95D (also called the G90) checks a lot of boxes. It has a 20.3MP sensor for sharp detail, 5-axis image stabilization to reduce shake, and no recording limits when shooting 4K video.
You also get slow-motion video up to 120fps and built-in V-Log L for better color editing. It comes with a viewfinder, flip-out touchscreen, and mic/headphone jacks which is great for creators and vloggers.
The kit includes a versatile 12–60mm zoom lens and the camera body is weather-sealed, so it’s ready for anything.
Now: $819 (You save $181 – 18% off)
List Price: $999.99
Get a Prime Membership ahead of Prime Day
Amazon Prime Day 2025 runs July 8–11. To take advantage of these early deals, and thousands more that drop on Prime Day, you’ll need a Prime membership. You can sign up for a free trial or full Prime membership now via this link. Prime members get early access to deals, so don’t wait!
As always, I want to remind readers that as an Amazon Affiliate, I will receive a commission on sales at no additional cost to you. This helps me offset the cost of running the site.
