Top 21 Prime Day Camera Deals I’d Actually Buy in 2025
As a longtime Amazon Prime member and camera enthusiast, one thing I’ve learned is to ignore the hype and zero in on real value. With camera gear, that means picking deals that give you great bang for your buck, whether you’re a newbie looking for your first mirrorless or a pro eyeing an upgrade. Below I’ve rounded up the 25 Prime Day camera deals (Amazon US only) that I would personally jump on.
I’m also adding a 🔥 emoji to all of the spiciest deals. Happy shopping and remember: the sale runs only from July 8 to 11!
Canon Deals for Prime Day
Canon EOS R100 (with 18-45mm kit lens) – $549 (was $649). Perfect starter mirrorless camera for those moving up from a smartphone. The R100 gives you a 24MP APS-C sensor and Canon’s trusty Dual Pixel AF in a super affordable package. This bundle includes the RF-S 18–45mm lens (and you can often find a two-lens kit under $500). It’s unbeatable value for a beginner! Shop the deal on Amazon 🔗
🔥 Canon EOS RP (body only) – $799 (was $1,099). The cheapest new full-frame camera in Canon’s lineup – great for value seekers. The EOS RP is a few years old, but at $300 off it’s a solid way to get a 26.2MP full-frame sensor on a budget. You don’t get fancy 4K video or in-body stabilization, but you do get Canon’s color science and a lightweight build. For under $800, it’s a nice entry into full-frame photography. You’ll just need to get a new lens to go with it. Shop the deal on Amazon 🔗
Canon EOS R50 (with 18-45mm lens) – $749 (was $869). An excellent small mirrorless for hobbyists and vloggers. The R50 is essentially a super-charged Rebel. You get a 24MP APS-C sensor, uncropped 4K video, a flip-out touchscreen, and Canon’s latest autofocus tricks in a compact body. It’s $120 off right now, making it a sweet mid-range alternative if the R100’s specs feel too basic. This kit lens covers everyday shooting, so you’re ready out of the box. Shop the deal on Amazon 🔗
Canon EOS R6 Mark II (body) – $1,899 (was $1,999). A fantastic 24MP full-frame for serious enthusiasts and pros, now at its lowest price. The R6 II is one of my favorite all-around cameras because of how it excels in low light. It’s got a top-notch autofocus system and shoots speedy bursts up to 40fps. It’s only $100 off on Amazon, but that still matches the lowest price to date. Considering it launched at $2,499, this is a great deal for a current-generation full-frame camera that does it all (stills and 4K60 video). Shop the deal on Amazon 🔗
Nikon Deals for Prime Day
Nikon Z30 (with 16-50mm lens) – $697 (was $847). Nikon’s most affordable mirrorless, ideal for vloggers and students. Already the cheapest mirrorless in Nikon’s Z lineup, the Z30 drops under $700 with a kit lens included. It shoots crisp 4K video (no crop) and has a front-facing flip screen and mic input – perfect for YouTube or TikTok creation. This price is just about $100 above its all-time low, which given the inflation in the US, is probably as good as it gets. Shop the deal on Amazon 🔗
🔥 Nikon Z7 II (body) – $1,947 (was $2,297). High-resolution powerhouse for landscape and portrait photographers. The Z7 II packs a 45.7MP full-frame sensor and dual card slots in a lightweight body. It’s basically Nikon’s answer to the Canon 5D lineage, but mirrorless. At roughly $350 off (a record-low under $1,950), it’s terrific for anyone who doesn’t need the absolute fastest speed, but wants top-notch image quality. I recommend the Z7 II to anyone shooting landscapes, studio portraits, or other detail-critical work. Shop the deal on Amazon 🔗
Nikon Z6 III (body) – $2,197 (was $2,497). Arguably the best all-around hybrid Nikon – now at its lowest-ever price. The Z6 III just launched late 2024, yet we’re already seeing $300 off. With a 24.5MP stacked sensor, vastly improved autofocus, and 6K video up to 60fps, it’s a fantastic hybrid camera for both stills and video. Our friends at TechRadar gave it a rare 5-star review, and as a Z6 II owner myself, I found every upgrade worth it. At this price, the Z6 III is an easy recommendation for most shooters who want pro performance without hitting the $3K+ range. Shop the deal on Amazon 🔗
Nikon Z8 (body) – $3,697 (was $3,999). A pro-level speed machine for sports, wildlife, and 8K video. The Z8 is basically the mini Z9, offering the same stacked 45.7MP sensor and blistering 20fps RAW bursts in a smaller body A $300 Prime Day discount isn’t huge percentage-wise (8% off), but it equals the lowest price to date for this flagship-caliber camera. If you’re a working pro or an enthusiast who’s been drooling over the Z9, the Z8 at under $3,700 is the one big-ticket deal I’d consider splurging on. Shop the deal on Amazon 🔗
Sony Deals for Prime Day
Sony A7C (body only - silver) – $1,398 (was $1,598). The compact full-frame travel camera I always recommend. The original A7C is a few years old, but at this price on Amazon, it’s fantastic value for a full-frame sensor in such a tiny package. You get 24MP stills, 4K video, and Sony’s speedy autofocus in a rangefinder-style body that weighs under 1lb. I’ve traveled with an A7C and loved the experience – it’s like getting A7 III image quality in a compact shell. If you don’t need the latest and greatest, this is a great buy for vacations and everyday shooting. Shop the deal on Amazon 🔗
🔥 Sony A7 IV (body) – $2,199 (was $2,699). One of the best hybrid cameras for most people, at its lowest price ever ($500 off). The A7 IV is a 33MP workhorse that excels at both photos and 4K video, with class-leading autofocus. Thanks to tariffs, Sony recently raised its prices, but this Prime Day deal at $2,199 beats even pre-hike prices. That’s despite no A7 V in sight yet. I consider the A7 IV the “sweet spot” camera in Sony’s lineup – and now a sweet deal too. (If you prefer a kit, the A7 IV + 28-70mm lens bundle is $2,399.99, also $500 off.) Shop the deal on Amazon 🔗
Panasonic Deals for Prime Day
Panasonic Lumix S9 (with 18-40mm lens) – $1,498 (was $1,599). A video-focused full-frame camera for content creators, now at one of the cheapest full-frame prices around. The Lumix S9 is Panasonic’s smallest full-frame mirrorless, yet it packs a punch: beautiful 6K Open-Gate video, awesome in-body stabilization, and even Panasonic’s unique real-time LUT feature for creative color grading. Photographers might find the lens selection limiting, but as a hybrid shooter I appreciate its feature set. With $100 off (down to $1,498.99 on Amazon), it’s close to its record low and comes in several colors. If you want full-frame quality for video on a budget, the S9 is a compelling choice. Shop the deal on Amazon 🔗
Fujifilm Deals for Prime Day
Sadly, Fujifilm camera deals are few and far between this Prime Day. None of Fujifilm’s popular models (X-T5, X-T30 II, etc.) have significant discounts on Amazon as of now – likely because Fuji gear is in high demand and short supply. My advice: sit tight and don’t settle for a tiny 5% off. Fuji fans might have better luck when stock improves or during holiday sales. (In short, I didn’t find any Fuji deals worth your money this time – sorry!)
DJI Deals for Prime Day
🔥 DJI Osmo Action 4 (Standard Combo) – $209 (was $299). A rugged 4K action camera alternative to GoPro – 30% off. I love the Osmo Action 4 for its GoPro-like specs and a few bonuses: longer battery life (up to 160 minutes) and an awesome quick-release magnetic mount system. At $90 off, it’s tied for its lowest price ever. DJI just released an Action 5 Pro, but honestly the Action 4 is the better buy for most people now that it’s so cheap. You get dual touchscreens, rock-steady stabilization, and waterproofing to 18m – more than enough for vacation adventures. Shop the deal on Amazon 🔗
DJI Mini 4K Fly More Combo – $359 (was $449). Ok, so this is a drone. The best beginner drone deal of Prime Day, hands down. I tested the Mini 4K and can vouch for it– it’s like a stripped-down Mini 4 Pro for less than half the price. For $359 you get the drone plus two extra batteries, charging hub, and case (the Fly More kit), which is absolutely worth it. This matches the all-time low price for the combo. If you’re a first-time pilot or upgrading from an older Mini, I’d grab this in a heartbeat. (The standard bundle is also on sale for $239 if you’re really on a budget.) Shop the deal on Amazon 🔗
DJI Air 3 (drone only) – $934 (was $1,099). Another drone! A high-performance camera drone for enthusiasts, now under four figures. The Air 3 is DJI’s latest mid-tier drone, boasting a dual-camera system (wide + 3x telephoto) and excellent 46-minute battery life. A 15% discount brings it to its lowest price yet. If you’re serious about aerial photography or videography, the Air 3 at ~$930 offers tremendous value – it’s basically a mini Inspire with better portability. Shop the deal on Amazon 🔗
Insta360 Deals for Prime Day
Insta360 X4 (360 Action Cam) – $349 (was $500). An 8K 360° camera at a record-low price – 30% off. The X4 has been succeeded by the new X5, but truth be told, it’s still one of the best 360 cams out there. It shoots immersive 8K video you can reframe later (or 4K in single-lens mode if you want traditional action cam footage). This Prime Day price is the cheapest we’ve ever seen – last year it never dropped below $425. If you’ve been curious about 360 photography or want to level up your action videos with the “invisible selfie stick” effect, the X4 at $349 is a steal. Shop the deal on Amazon 🔗
Insta360 X3 (360 Action Cam) – $249 (was $299.99). The older-gen 360 cam – now $50 off – for incredible value. The X3 might be two generations behind the latest X5, but don’t write it off. It captures 5.7K 360° video, which is still plenty for most casual uses, and it’s packed with features: FlowState stabilization, 33ft waterproofing, HDR mode, and lots of fun effects. At just $249, this is the best Insta360 deal I see this Prime Day. If you want to experiment with 360 filming on a tight budget, grab the X3 – it’s an easy yes at this price. Shop the deal on Amazon 🔗
🔥 Insta360 Go 3S (64GB + Action Pod) – $319 (was $400). The tiniest action camera gets a big discount – great for creative POV shots. I had a blast reviewing the thumb-sized Insta360 Go 3S. It’s a minuscule 4K camera that you can clip on your shirt, stick to your car, or even strap to your pet for unique perspectives! This Prime Day bundle includes the “Action Pod” (a wireless charging case that doubles as a remote viewer), effectively turning the Go 3S into a mini GoPro with a flip screen. At 20% off, it’s the lowest price so far. If you want a fun camera for travel logs or family videos, the Go 3S brings the joy factor. Shop the deal on Amazon 🔗
🔥 Insta360 Ace Pro (Standard Bundle) – $239 (was $450). 8K action on a budget – a huge $210 off this capable cam. The Ace Pro is Insta360’s “regular” (non-360) action camera, featuring 5.3K video and a nifty flip-up touchscreen. It’s now fallen to a record-low price – previously it never went this cheap. While the updated Ace Pro 2 offers 8K, the original Ace Pro still impresses with gorgeous 4K HDR footage and all the usual mounting accessories. For under $240, it’s superb value and a serious GoPro alternative if you don’t need the absolute latest specs. Shop the deal on Amazon 🔗
Insta360 X5 (360 Action Cam) – $519 (was $550). The latest 360° camera – modest discount, but cutting-edge features. The X5 is Insta360’s brand-new flagship, boasting 8K 360 video and improved image quality over the X4. It’s only $30 off (about 5% down), so not a huge savings – but since it literally just launched, any discount is a nice bonus. If you’re an early adopter or want the best of the best 360 cam, the X5 at $519 is worth a look. For most people, though, I’d lean towards the X4 deal unless you absolutely need the slight bump in resolution. Shop the deal on Amazon 🔗
Insta360 Ace Pro 2 – $350 (was $420). The newer 8K action cam with 17% off – for those who crave the latest tech. The Ace Pro 2 bumped the specs to 8K/30fps and improved stabilization, but it launched at a higher price. This Prime Day it’s down $70, making it a decent deal if you want cutting-edge resolution. Honestly, the improvements are incremental, so I personally grabbed the cheaper Ace Pro. However, if you demand every ounce of quality (or 8K is a must), $350 is a fair price for Insta360’s top-tier conventional action camera. Shop the deal on Amazon 🔗
GoPro Deals for Prime Day
GoPro Hero13 Black (Ultra Wide Edition bundle) – $379 (was $480). GoPro’s latest flagship action camera, bundled with the ultra-wide lens mod – 21% off. The Hero13 Black is an absolute beast: 5.3K video at 60fps, 27MP stills, HyperSmooth 6.0 stabilization, and full 360° horizon lock. This Amazon-exclusive “Ultra Wide Edition” includes GoPro’s Max Lens Mod for an even wider field of view (great for POV shots), plus extras like two Enduro batteries and a wireless remote. At $379, you’re saving $100, and getting what I consider the best action cam package of the year. If you’re into skiing, mountain biking, or any adrenaline-fueled hobbies, this is the Prime Day GoPro deal to grab. Shop the deal on Amazon 🔗
Final Tip: Remember that most of these Prime Day deals end on July 11th (and some could sell out early). If you see something you need, don’t wait too long to hit that “Buy” button. I’ve curated these 25 deals to focus on gear I truly think is worth your money, whether you’re just starting out or upgrading your kit, there’s something here for everyone.
Good luck, and happy shooting (and flying)!
